All the visualisations you need to give
you a clear picture of your activity
Track daily reach, interactions, engagement
and sales conversions on the Timeline
All daily statistics can be displayed on the same graph in conjunction with campaign events, allowing you to see causal relationships between events, sales and social media metrics.
View the geographic footprint of your sales
and social channels on the Heatmap
All data sources that generate geo-data can be heat-mapped in order to show you the number of impressions, interactions or sales by region on a scaleable map.
Compare gender and age metric proportions
for multiple data sources in a single view
Compare the difference between demographics of friends and visitors, or use the demographic data in isolation to identify your advertising strategy for each network
Compare grouped profiles across any metric
and time span with in-depth Charting
An extensive charting interface allows comparative analysis of performance by any common metric, for example engagement percentages, performance indexes or even custom sales data.
View a real-time impression or historical daily
view of your online impact in the Feed
Displays twitter and news mentions and even live radio-play data with links to original authors, updated every 30 seconds, with a word cloud to let you see most used words and filter the view
See the impact of a live appearance or TV
advertising on your sales and social metrics
Campaign events can be automatically imported or manually created and displayed below the timeline chart allowing you to see their direct effect on sales and social media channels.
The right tools to help you plan your
strategy and build your ROI
Seed your digital content with pixel and link
trackers to start tracking it immediately
Using our link shortener and pixel trackers you can gather views, unique visitors, clicks and location data for all types of digital content, be it web, app or e-mail campaign.
Quickly navigate between summary and
detailed views for performing in-depth analysis
Trying to figure out what caused your sales uplift? Intuitive, contextual links between data sets allow you to transition easily from viewing your traffic uplift to trying to uncover the cause.
Produce detailed, scheduled or one-off reports
on all your most recent activity
Produce summary, weekly or 4-weekly detailed reports broken down by activity type and receive or distribute these automatically according to a configurable schedule.
Export your data when you want to create
a custom view that we don't (yet!) provide
We appreciate that our product doesn't yet have every kind of visualisation or analysis mechanism that you might ever want, so in the meantime we've given you an export feature.
Compare profiles by metric type, by event
or by time span on a timeline view
See which brands, artists or products are outperforming their competition by any metric or combination of metrics. Evaluate the relative success of campaign events in a split timeline view.
Use Tags to set-up groups of profiles and
view comparison charts and create benchmarks
View a comparison by any metric for your selected group. Pick multiple tags to refine your comparison set
30+ social, marketing, sales and custom data
sources plus more being added daily
Social & Web Sources
Measure both volume and engagement metrics from Facebook, Twitter, YouTube, Klout and MySpace with more data sources being added soon. Track Likes, Engaged Users, Plays, Comments, Favourites, Mentions of multiple search terms, Followers and Talking About metrics. Measure your web popularity with the number of daily and unique Wikipedia page views.
Measure your marketing metrics from Google Analytics, MediaMind, Campaign Monitor and SilverPop. See the total and unique views and visits, and track each campaign response by numbers of clicks and opens.
- Google Analytics
- Campaign Monitor
Sales & Downloads
Measure your bottom-line numbers with digital sales direct from iTunes Connect and TopSpin, and physical sales from The Official Charts Company and Nielsen. Use the custom import facility to input other sales data direct from spreadsheet. View sales locations on the heatmap for sources that provide end-user postal addresses.
Measure your streamed plays on Spotify, Soundcloud and Last.fm against your global radio plays from Kollector, RadioMonitor and Nielsen Soundscan. Check out your 'Hotttnesss' with Echonest's social and media performance index built from 75,000 different sources. Check out your ticket sales numbers from Crowdsurge, and see how many mentions you're getting on Boardreader.
- Radio Monitor
- Hype Machine
Seeded & Custom Data
Seed your digital content by using pixel and link trackers in order to measure the total and unique numbers of views, and see the physical locations of the users accessing your content.
Use the custom data import facility to import metrics from your own sources as simply as cutting and pasting from a spreadsheet and choosing names and colours for your new data series.