A powerful service platform that helps you track & analyse
any type of online and social activity to maximise your ROI

See where
your fans are
and what
they’re doing

Track 150 different metrics from more than 30 data sources to give you a detailed picture of your sales & marketing ROI

Measure the digital impact of online and physical events

Campaign events can be automatically imported and displayed allowing you to see the effects on your sales and social media presence

View domestic and global fan activity on the heatmap

See the geo-locations of sales, web visitors, e-mail recipients, video viewers, and more in relation to your physical events

View the demographic breakdown of your fanbase

Use the gender ratios and age-groups to shape your targeted advertising strategy on a channel-by-channel basis

Drill into the real-time feed from multiple live channels

Feed data with links to the original content are warehoused to allow post-event analysis of any spikes in your activity

Produce &
send detailed reports on
your activity

Build & send one-off or scheduled 7- and 30-day reports containing full detail of all your digital activity broken down by type

Jack Melhuish

Head of Marketing, Atlantic Records UK

“Buzzdeck was crucial in helping us analyse and react to the online activity around Plan B’s album release - the insight it gave us was invaluable in helping to build a successful campaign for this number 1 selling album release”

Compare tagged profile groups across any metric and time-span

Perform comparative analysis against peers or competition by any common metric, or even by custom imported data series

Compare the response from your events and campaigns

Determine which campaign activity is the most effective and use the insights to shape your future strategy and improve advertising ROI

Seed your content with pixel and link trackers

Add trackers to your web pages, apps and e-mails and gain additional insights to help plan your digital
content strategy

Dan Ayers

Director of Digital Services, Sony Music UK

“Buzzdeck gives us the platform to plot an artist’s online data alongside offline campaign events. From there we can try and draw out causal relationships between the different campaign elements allowing us to focus our resource where we know it’s most useful”